Revenue Leak Calculator
Every lead you answer late is money you already paid for.
Four numbers, about a minute. You see your estimate right away, no email needed.
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How we calculate it
- Never-followed-up leads: leads × % never followed up × close rate × deal size. These are leads you already paid to get.
- Slow response: only if response time is over 1 hour. Followed-up leads × close rate × close-rate loss % × deal size.
- Quotes that go quiet: estimated quotes (followed-up leads × close rate ÷ (1 − % quiet), capped at the number of followed-up leads) × % quiet × win-back % × deal size.
Monthly total = 1 + 2 + 3. Annual = monthly × 12. Every rate except your inputs is an adjustable assumption, not an industry statistic.
Why response time matters
Research on online lead handling found that most companies respond too slowly and that the odds of qualifying a lead fall sharply as hours pass: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011. We don't plug that study's multipliers into your number, because results vary by industry. Instead you set the close-rate loss yourself, defaulting to a low 10%.
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