Hi, I'm Nick.
I help businesses figure out where AI actually fits and build systems that stick. I've spent my career in sales and marketing operations, and now I bring that experience to companies navigating the AI landscape.
My Story
GrowthBoost was founded by Nick Turnbull in 2023 to help businesses figure out where AI actually fits and build systems that stick.
Nick's career has been built on fixing go-to-market operations, from seed-stage startups where every lead mattered to publicly traded companies managing complex, multi-product revenue engines. He's worked across sales, marketing, RevOps, systems architecture, and team leadership, giving him a clear picture of how revenue teams actually work and where they break down.
Experience Across
Seed-Stage Startups
Where every lead matters
Growth-Stage Companies
Scaling from $10M to $30M+
Public Companies
Multi-product revenue operations
My Own Business
Unpaved Properties (land investing)
In 2023, he saw companies either ignoring AI entirely or chasing every shiny tool without understanding the underlying problems. GrowthBoost exists to bridge that gap: diagnose the real issues, then build practical solutions that create measurable impact. The practice now spans consulting, implementation, and training for tech companies, service businesses, and real estate operators who want better output from the team they already have.
A few things I've learned
Diagnosis before prescription.
You can't fix what you don't understand. Most AI projects fail because nobody took the time to understand the real problem first.
People before technology.
The best systems are useless if nobody owns them. We always start with who's responsible for what.
Simple beats clever.
The best automation is the kind nobody notices because it just works. I'm not here to build impressive demos. I'm here to build things that create real value.
Done is better than perfect.
Speed matters. We ship fast, learn fast, and iterate. Waiting for perfect is how you fall behind.
"GrowthBoost takes the things you weren't sure were possible and adds automation to them to make your life easier. We're starting our second project to incorporate AI agents. Excited to continue my journey and continue to create efficiencies for my business."
Brendan Coughlin
AllianZ Consulting Solutions
Personal
Nick is originally from St. Louis and graduated from the University of Missouri. He has called Chicagoland area home since 2013. Nick, his wife Mary, their three young kids and Bernese Mountain dog, Mowgli are based out of Wheaton, IL.
Beyond work, he enjoys being outdoors, including golf, skiing, and traveling with his family. His long-term goal is to own a ranch in Whitefish, Montana and go off the grid, which is ironic for someone who works in tech. But that's the plan.
Ready to Work Together?
Let's discuss how GrowthBoost can help your business figure out where AI fits and build systems that actually stick.
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